Can't change multi selected folder icons in Windows Explorer

In Windows Explorer, is there a way to change the folder icon of lots of
folders at the same time. I can change a folder icon one by one but I am
unable to change a batch at one time. If I hold the control key and select
lots of folders, right click, select properties/customize and then change
icon to the required icon, it only changes the icon of one of the selected
folders.

Also, I can't get "apply this template to all subfolders" to work either. If
I select a folder containing sub folders, right click, select
properties/customize, tick the box "apply this template to all subfolders"
and then change icon to the required icon, it only changes the icon of the
top folder and all subfolders remain unchanged.