--| Before playing with the HOSTS file,
By all means, PLAY WITH THE HOSTS FILE.
For some reason very few people seem to ever learn
about the HOSTS file, but it's very easy to use, not
at all risky, and provides a very simple way to filter
out the vast majority of ads, because the vast majority
are coming from only a few sources.
If you want more info. and a sample HOSTS file,
see here:
http://www.jsware.net/jsware/browsertips.php5#host
There may be a connection between the secure page
warning and Google's new emphasis on https. Https is
becoming somewhat of a fad among the technorati lately.
Also, most Google/Doubleclick ads are in a IFRAME. Ptting
the image inside an IFRAME looks no different, but is very
different technically. The IFRAME is actually another
browser window, which allows the advertiser to set a
3rd-party cookie regardless of whether you block 3rd-party
cookies, because the page in the IFRAME is no longer
3rd-party. If Google sets their ads on an https server
then loading their ads would be connecting to a "secure"
site. (How ironic.
That's one of the myriad reasons why it's better not to
use IE. In any Mozilla-related browser one can block
3rd-party images and one can block IFRAMES. (Though
the IFRAMES blocking requires editing a file, and only
K-Meleon includes blocking 3rd-party images in the Settings
window. Firefox used to have that setting, but they removed
it when they began getting most of their funding from
Google/Doubleclick. They also changed the name and setting
values of that setting at the same time, to ensure that most
people would never again block 3rd-party images in Firefox.
But the setting can still be used.)
| Google is now claiming to have a browser plug-in that will permanently
stop
| the Ads from showing up.
Google's whole business model has become spying in order
to target ads, so why would anyone do business with Google
in any capacity? (Google+, GMail, Chrome.... they offer free,
handy products but have no respect for common decency,
and don't even pretend to. Eric Schmidt famously said at one
point that anyone who wants privacy is suspicious.)
Just use the HOSTS file.