http://news.cnet.com/8301-13860_3-99...=2547-1_3-0-20
Article posted below my comments.
My comments:
Ok.. let them install some hardware, drivers, and programs, let them try to
transfer files via networks,
connect with other computers, let them use vista then for 3 months...
Then that same group will be disgusted with CRAPISTA VISTA like everyone
else is..
and I wonder.. how stupid was this group so that they didn't realize the
crappy design of vista right from the start?
In order for them to be seeing vista and not realizing vista they must not
have been geeks, not even the average XP user..
they were problably ignorant....
and then I ask you.. What kind of hardware did they have vista on??? Hmmmmm
Perhaps state of the art 4 core machines with 2+ gigs? Let them install
Crapista on their OWN XP MACHINES
and compare Vista with XP.. LOL
XP wins hands down on every comparison.. vista is a loser that everyone is
waiting to die...
RIP Vista.. your life was short
and insignificant. GOOD RIDENS ALREADY! I will be glad to see you go... you
piece of crap!
Article posted below:
Microsoft looks to 'Mojave' to revive Vista's image
Posted by Ina Fried 4 comments
REDMOND, Wash.--After months of searching for ways to defend its
oft-maligned Windows operating system, Microsoft may just have found its
best weapon: Vista's skeptics.
Spurred by an e-mail from someone deep in the marketing ranks, Microsoft
last week traveled to San Francisco, rounding up Windows XP users who had
negative impressions of Vista. The subjects were put on video, asked about
their Vista impressions, and then shown a "new" operating system, code-named
Mojave. More than 90 percent gave positive feedback on what they saw. Then
they were told that "Mojave" was actually Windows Vista.
"Oh wow," said one user, eliciting exactly the exclamation that Microsoft
had hoped to garner when it first released the operating system more than 18
months ago. Instead, the operating system got mixed reviews and criticisms
for its lack of compatibility and other headaches.
To be sure, the focus groups didn't have to install Vista or hook it up to
their existing home network. Still, the emotional appeal of the "everyman"
trying Vista and liking it clearly packs an emotional punch, something the
company has desperately needed. Microsoft is still trying to figure out just
how it will use the Mojave footage in its marketing, though it will clearly
have a place.
The Mojave project is likely to be just one of many efforts designed to
resuscitate Vista's image as well as lend strength to the Windows platform
among stepped-up competition from Apple and Google. In an interview
Wednesday, Windows unit business chief Bill Veghte told CNET News that he
wants to see his unit try new things to get the message across.
"We have a huge perception opportunity," he said, offering a glass half-full
assessment of things. "We are going to try a bunch of stuff."
The image improvement effort, known internally as FTP, has many components.
Well-publicized are the hundreds of millions that Microsoft plans to spend
on a broad campaign buttressed by edgy ads from Crispin Porter and Bogusky.
But Veghte wants the company pushing on multiple marketing fronts.
With small businesses, for example, Microsoft earlier this month launched
the "Assurance" campaign. In that effort, Microsoft is offering free
Vista-related technical support, a move that will add millions of dollars to
Microsoft's telephone support costs. The point, Veghte said, is that
businesses want to see Microsoft standing behind its product.
Veghte is convinced, like others at Microsoft, that despite early technical
challenges, Vista's problems are primarily ones of perception.
Much of that perception, Microsoft belatedly acknowledges, stems from
Apple's successful and unchallenged anti-Vista campaign. But, after stewing
over the ads on many of his morning runs, Veghte decided that it was time to
strike back, even without a new version of Windows to tout. Apple, he said,
has "crossed a line" from fact into fiction.
Others at Microsoft have been sounding a similar note. Marketing vice
president Brad Brooks told partners earlier this month that Microsoft was
"drawing a line in the sand," while Steve Ballmer promised in a memo to
employees Wednesday that after doing some hard technical work on Vista that
it was now time for Microsoft to "tell our story."
"In the weeks ahead, we'll launch a campaign to address any lingering doubts
our customers may have about Windows Vista," Ballmer wrote. "And later this
year, you'll see a more comprehensive effort to redefine the meaning and
value of Windows for our customers."
What gives the Mojave project its power, though, is the fact that it isn't
Ballmer or someone else at Microsoft saying that Vista has gotten a bad rap.
It's everyday people.
With scenes reminiscent of both Apple's "real people" campaign of a few
years back as well as classic commercials from Folgers and others, the
Mojave project could prove a formidable weapon.
The Mojave project is remarkable both for its humble origin as well as the
speed with which it was pulled off. The idea started barely two weeks ago in
an e-mail from Microsoft's David Webster to several superiors, including
Veghte. Given the green light, Microsoft started videotaping responses just
last week, in San Francisco. The preview Veghte gave to CNET News on
Wednesday was the first time the footage had been shown outside the company
and its contractors.
The footage could get a public airing as soon as next week or even at
Thursday's financial analyst meeting, although plans were still in flux as
of late Wednesday night. Veghte will come under increased scrutiny now that
his boss, division president Kevin Johnson, is leaving the company. For the
time being, Veghte and Windows engineering chief Steven Sinofsky will both
report to Ballmer, who has called the work on Windows the company's top
priority.
The need for the campaign is clear. Apple has been making inroads, as well
as headlines with its anti-Vista push. Although Microsoft dominates in
corporations and in overseas markets, Apple has been grabbing a significant
share of the consumer market in the U.S., pushing its overall domestic share
as high as 8.5 percent last quarter, a significant rise from even a year
ago.
Microsoft is already at work on Windows 7, the next version of the operating
system. But Veghte said the company can't wait for a new product to start
firing back.
"I've got to start having that discussion in the marketplace," Veghte said.
"I've got to start driving that now. People feel guilty (about Vista). It's
wrong."
Microsoft hasn't said a ton about Windows 7, but it has talked about both a
new multitouch interface as well as reassuring customers, particularly
businesses, that it won't be making the kinds of dramatic changes under the
hood that were made with Vista.
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