Microsoft to spend $300 million on Vista adverts

Microsoft hires Seinfeld to make it look good
By Steve Gorman in Los Angeles August 22, 2008 03:20pm
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COMEDIAN Jerry Seinfeld will star in a $US300 million marketing campaign to
boost the image of Microsoft Windows, a person familiar with the effort said
this week.
The centerpiece of the campaign, set to debut next month, is said to be a
series of television ads in which Seinfeld will appear with Microsoft
chairman Bill Gates.

The Wall Street Journal, which first reported details of the campaign, said
Seinfeld would receive about $US10 million for his work.

Representatives for Seinfeld, who is best known for his popular eponymous
sitcom, were not available for comment. Microsoft declined to comment.

The source who knew of the ad campaign said an immediate goal of the
commercials was to counter public perceptions that Windows Vista, Microsoft's
latest PC operating system, was clunky and hard to use compared with rival
products from Apple.

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Australian IT, 29 Jul 2008 The overall objective of the campaign was to
rejuvenate the brand image of Windows generally, the source said.

The spots will reportedly employ some variation of the slogan "Windows, Not
Walls" and the theme of removing barriers that prevent people and ideas from
connecting and will begin appearing in early September.

--
Mick Murphy - Qld - Australia

Mick Murphy wrote:
> Microsoft hires Seinfeld to make it look good
> By Steve Gorman in Los Angeles August 22, 2008 03:20pm
> Email article
>
> Share article
> Add to Digg
>
> Add to del.icio.us
>
> Post to NewsVine
>
> Post to Facebook
>
> Add to Kwoff
>
> Post to MySpace
>
> What are these?
>
> Printer friendly
>
> Text size + - Have your say!
> Comments are open on this article - add yours
> COMEDIAN Jerry Seinfeld will star in a $US300 million marketing campaign to
> boost the image of Microsoft Windows, a person familiar with the effort said
> this week.
> The centerpiece of the campaign, set to debut next month, is said to be a
> series of television ads in which Seinfeld will appear with Microsoft
> chairman Bill Gates.
>
> The Wall Street Journal, which first reported details of the campaign, said
> Seinfeld would receive about $US10 million for his work.
>
> Representatives for Seinfeld, who is best known for his popular eponymous
> sitcom, were not available for comment. Microsoft declined to comment.
>
> The source who knew of the ad campaign said an immediate goal of the
> commercials was to counter public perceptions that Windows Vista, Microsoft's
> latest PC operating system, was clunky and hard to use compared with rival
> products from Apple.
>
> Related Coverage
> Reader's Comments: Aussies paying five times more for software
> NEWS.com.au,
> Microsoft Windows 7 to offer touch controls
> NEWS.com.au, 29 May 2008
> Reader's Comments: Australia now a nervous nation
> NEWS.com.au,
> Ballmer bulletin on Apple, Google strategy
> Australian IT, 29 Jul 2008
> Microsoft's Johnson becomes Juniper chief
> Australian IT, 29 Jul 2008 The overall objective of the campaign was to
> rejuvenate the brand image of Windows generally, the source said.
>
> The spots will reportedly employ some variation of the slogan "Windows, Not
> Walls" and the theme of removing barriers that prevent people and ideas from
> connecting and will begin appearing in early September.
>

Yada, yada, yada. Microsoft just got taken again.

Alias