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It may sound repetitive to call it this, but this is not neoclassical
American-Zionistic imprealism in its purest form?
Vista's current feature sets are designed to steal small but useful [as well
as important features] from poorer users.
Only thiefs and hardened criminals should be pushing Microsoft products, not
moral people.
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Comedian Jerry Seinfeld will star in a US$300 million marketing campaign for
Microsoft aimed at burnishing the image of its computer operating system, a
person familiar with the effort said.
http://www.stuff.co.nz/4665495a28.html
The centerpiece of that campaign, to debut next month, is a series of
television advertisements in which Seinfeld, 54, best known for his
eponymous sitcom, will appear with Microsoft chairman Bill Gates, the person
told Reuters.
The Wall Street Journal, which first reported details of the marketing
effort, said Seinfeld will receive about US$10 million (NZ$13.9m) for his
work.
Seinfeld's representatives were not immediately available for comment and
Redmond, Washington-based computer software giant Microsoft declined to
discuss the matter.
But the source who knew of the ad campaign said an immediate goal of the
commercials is to counter public perceptions that Windows Vista, Microsoft's
latest PC operating system, is clunky and hard to use compared with rival
products from Apple.
The overall objective of the campaign is to rejuvenate the brand image of
Windows generally, the source said.
Devised by the Miami-based ad agency Crispin Porter + Bogusky, the spots
will employ some variation of the slogan "Windows, Not Walls" and the theme
of removing barriers that prevent people and ideas from connecting, the
person said.
The ads will begin appearing September 4. The Wall Street Journal said the
$US300 million marketing campaign is one of the largest in the company's
history.
For now, Seinfeld is the only celebrity, other than Gates, taking part in
the campaign, although others were considered, including comic actor Will
Ferrell, the source said.
The attempted image overhaul comes in the wake of Apple's "Mac vs PC" ads
featuring a geeky PC guy who vaguely resembles Gates being unable to keep up
with a better-looking, hip Mac counterpart.
Those ads, painting Windows as stodgy and unreliable, have reinforced
criticism about Vista's performance, stringent hardware requirements and
lack of support for other software and devices such as printers.
Despite selling more than 180 million licenses since its launch in 2007,
Vista continues to suffer from the perception the release was a dud,
although Microsoft has said early problems with the operating system have
been resolved.
The Windows operating system is the crown jewel of Microsoft's US$60 billion
software empire. It sits on more than 90 percent of the world's computers
and profits generated from Windows bankroll the company's ventures into new
businesses such as Xbox video game machines and Zune music players.
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