Running WMIC from within .bat fails?

I have a simple WMIC command that utilises a wild card search.

wmic product where "name like 'Infocouncil%'" call uninstall

When running this directly from a command prompt it works fine. However if I run the same command from within a .bat file it fails to find an instance of the product.

Now if I remove the wildcard search in the bat file it works fine:

wmic product where name="Infocouncil_5_3_19_0_" call uninstall

Any ideas?

Every

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