"Steve Thackery" <> wrote in message
news:...
> I'm hoping this can be an intelligent debate about Microsoft's marketing,
> without it being overrun by the usual bunch of offensive kids and
> anti-Vista trolls. OK then.......
>
> One of the things Microsoft wants to do is stop selling new XP licenses
> and sell Vista licenses instead. I believe the current target for
> stopping sales of XP is next month. I vaguely understand they have
> support cut-off dates for XP of 2009 and 2014 (I may be wrong about
> those - but that isn't central to my argument).
>
> The thing is, why is MS to keen to stop selling XP? I've heard a couple
> of reasons:
>
> 1/ They have to get a return on their investment in the development of
> Vista.
>
> Of course, this can't be right - a sale is a sale, and if they priced XP
> and Vista the same, then they get the money whichever the customer
> chooses.
>
> 2/ They don't want the burden of supporting XP - with its security
> shortcomings - for longer than necessary. Also, they would be supporting
> two operating systems instead of one.
>
> But this seems a bit weak to me. Microsoft is in charge of its own
> support policy - it doesn't HAVE to support an OS past a certain date.
> They could change the licensing terms for all new sales of XP after June
> of this year.
>
> For instance, I reckon Microsoft could say something like: "XP will
> continue on sale indefinitely, but after the existing support cut-off
> dates there will be NO new features, NO bug fixes and we will only
> consider fixing the most serious security breaches". I suspect that the
> support burden on MS from such a policy would be minimal. They could even
> reduce it to zero by not fixing any security breaches, either - "if you
> have a problem with XP after the cut-off dates, upgrade to Vista".
>
> I'm prepared to bet that LOADS of people would still buy XP on those
> terms. After all, LOADS of people still happily use software every day
> which is no longer supported. If it does the job, why not? Basically,
> previous versions of almost any software are generally unsupported by
> their vendor. In fact, Microsoft is probably rather unusual in continuing
> to provide support for earlier versions of Office when a later version has
> been released.
>
> This policy - "buy XP if you insist, but our existing support cut-off
> dates remain unchanged" - would be:
>
> 1/ Good for customers, because they get a free choice whether to buy an
> old, stable OS with a familiar interface and a 2009/2014 support cut-off;
> or a new, fully supported OS with the latest new features.
>
> 2/ Good for MS, because they continue to sell new licences to contented
> customers.
>
> Obviously the marketing machine in Microsoft isn't stupid, and they must
> have considered this. Does anyone know - or have an opinion - on why
> Microsoft are forcing their customers to use Vista after next month, even
> if it makes the customer unhappy?
>
> In closing, let me just say this. I develop small software applications.
> If a customer said to me "I'd like to buy the previous version of
> Thackery's Wonder Widget, because I prefer the user interface, and yes, I
> accept you won't be doing any more bugfixes on it", I'd sell it to them!
> Why on earth not?
>
> SteveT
If a product is still a main part of the portfolio, a company will be
obliged to provide full support for it..
--
Mike Hall - MVP
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