Neoclassical American imprealism: Jerry Seinfeld will star in a US$300 million marketing campaign fo

Discussion in 'Windows Vista Help' started by Max Power, Aug 22, 2008.

  1. Max Power

    Max Power Guest

    =================
    It may sound repetitive to call it this, but this is not neoclassical
    American-Zionistic imprealism in its purest form?
    Vista's current feature sets are designed to steal small but useful [as well
    as important features] from poorer users.
    Only thiefs and hardened criminals should be pushing Microsoft products, not
    moral people.
    =================

    Comedian Jerry Seinfeld will star in a US$300 million marketing campaign for
    Microsoft aimed at burnishing the image of its computer operating system, a
    person familiar with the effort said.

    http://www.stuff.co.nz/4665495a28.html

    The centerpiece of that campaign, to debut next month, is a series of
    television advertisements in which Seinfeld, 54, best known for his
    eponymous sitcom, will appear with Microsoft chairman Bill Gates, the person
    told Reuters.
    The Wall Street Journal, which first reported details of the marketing
    effort, said Seinfeld will receive about US$10 million (NZ$13.9m) for his
    work.

    Seinfeld's representatives were not immediately available for comment and
    Redmond, Washington-based computer software giant Microsoft declined to
    discuss the matter.

    But the source who knew of the ad campaign said an immediate goal of the
    commercials is to counter public perceptions that Windows Vista, Microsoft's
    latest PC operating system, is clunky and hard to use compared with rival
    products from Apple.

    The overall objective of the campaign is to rejuvenate the brand image of
    Windows generally, the source said.
    Devised by the Miami-based ad agency Crispin Porter + Bogusky, the spots
    will employ some variation of the slogan "Windows, Not Walls" and the theme
    of removing barriers that prevent people and ideas from connecting, the
    person said.

    The ads will begin appearing September 4. The Wall Street Journal said the
    $US300 million marketing campaign is one of the largest in the company's
    history.

    For now, Seinfeld is the only celebrity, other than Gates, taking part in
    the campaign, although others were considered, including comic actor Will
    Ferrell, the source said.

    The attempted image overhaul comes in the wake of Apple's "Mac vs PC" ads
    featuring a geeky PC guy who vaguely resembles Gates being unable to keep up
    with a better-looking, hip Mac counterpart.

    Those ads, painting Windows as stodgy and unreliable, have reinforced
    criticism about Vista's performance, stringent hardware requirements and
    lack of support for other software and devices such as printers.

    Despite selling more than 180 million licenses since its launch in 2007,
    Vista continues to suffer from the perception the release was a dud,
    although Microsoft has said early problems with the operating system have
    been resolved.
    The Windows operating system is the crown jewel of Microsoft's US$60 billion
    software empire. It sits on more than 90 percent of the world's computers
    and profits generated from Windows bankroll the company's ventures into new
    businesses such as Xbox video game machines and Zune music players.
     
    Max Power, Aug 22, 2008
    #1
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