Sensible size for a bulk email

Discussion in 'Windows Small Business Server' started by Sorehead_5, Nov 19, 2008.

  1. Sorehead_5

    Sorehead_5 Guest

    I've just had a meeting to discuss a possible SBS 2008 installation and a
    question cropped up that I'd appreciate some advice on. The customer
    currently pays quite a lot of money for an external agency to send out their
    bulk email to their mailing list. They asked whether the prospective system
    would be able to do this. On a technical level I'm sure Exchange could, but
    what would be a sensible limit given an 8mbs ADSL connection? Will 1000,
    10000, 20000 at 3a.m. be pushing it? If you're already doing something
    similar, I'd be pleased to know. I could probably do the maths, but even
    that wouldn't be as good as the voice of experience.
    Sorehead_5, Nov 19, 2008
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  2. They should stick with the outside service. Exchange is not a mass-mailing
    tool and they will get themselves blacklisted.
    Lanwench [MVP - Exchange], Nov 19, 2008
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  3. Sorehead_5

    Sorehead_5 Guest

    Thanks very much for that. Nothing like an unequivocal reply - especially
    from someone who knows what they're talking about!
    Sorehead_5, Nov 19, 2008
  4. No worries. This is a frequent request - it's just never a good idea to try
    & do it on the cheap, yourself, on an Exchange box. You want to have someone
    with a commercial listserve product, and they should be able to handle
    bounces/subscribes/unsubscribes. ConstantContact is one popular option.
    Lanwench [MVP - Exchange], Nov 19, 2008
  5. Just nodding in agreement. And adding that the issue is that the ISP will
    pick up the amount of traffic, regardless of whether is comes from exchange
    or some other program, and deny service. I have seen systems shut down for
    bouncing 500 messages in a few minutes time.

    Larry Struckmeyer [SBS-MVP], Nov 19, 2008
  6. Sorehead_5

    Leythos Guest

    We see this with several of our NP customers. We tell people not to send
    email to more than 20 individuals per email, no more than 5MB of
    attachment, not third party links to tracking sites, and to include a
    disclaimer and OPT Out method.

    This is still an ify situation. It's not that Exchange can't handle the
    need/requiremnent, it's that BULK is considered spam and most places
    want to see a documented (online) OPT-IN or OPT-OUT policy and proof
    that you use it.

    AOL has the ability for Bulk Emailers to request White-Listing status,
    but you must follow the rules.

    I always advise clients to NEVER allow their company email server to be
    used for BULK email or to even spam their own clients.
    Leythos, Nov 19, 2008
  7. Sorehead_5

    Sorehead_5 Guest

    Thanks all of you for your input. I'm just glad I asked the question :)
    Sorehead_5, Nov 19, 2008
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